Located in Discount Appliance Centre, Newark

Samsung has launched an Innovation showroom concept store in Newark Nottinghamshire. The space is located in Discount Appliance Centre/Cooks & Company, said to be one of the UK’s largest electrical retailers. 

This is the third concept store to open in the UK and is said to allow Samsung to help create new experiences for customers and change their lifestyles through innovative technology. 

Customers will be able to view Samsung’s products and technologies such as ecobubble washing machines controlled by a smartphone, flexible fridges, Neo cooking series and vacuum cleaners with Motion Sync Design. 

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Lana Sanleandro, head of marketing home appliances at Samsung Electronics UK, said: “At Samsung, we are passionate about innovation and creating new technologies that genuinely enhance our customers’ lives for the better through features that make day-to-day chores easier and simpler.

“We are immensely proud to be showcasing our range of premium home appliances in our new concept store at DAC/Cooks & Company and look forward to welcoming our customers to this inspirational retail space where stunning design meets cutting edge technology.”

Peter Cook, MD of DAC/Cooks & Company, said: “We are extremely honoured to be involved in the new Samsung Home Innovation Partner Project. With a fantastic range of products on display in our showroom and our friendly and knowledgeable staff on hand at all times, our customers can enjoy a premium shopping experience.”