Samsung unveils scheme for specialist retail channel

14 Jul, 15

Signature Chef Collection Specialists “cements” Samsung’s commitment to channel

Samsung Electronics has launched a partner scheme for kitchen retailers called Signature Chef Collection Specialists.

It follows the UK launch of its Samsung Chef Collection earlier this year, and according to the company “cements Samsung’s commitment to the kitchen specialist channel”.

Qualifying retailers will receive improved trading terms and exclusive product training sessions. In addition, they will be provided in-store signage, enhanced POS, as well as dedicated marketing for traditional use and digital media, plus advertising templates.

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Lana Sanleandro, head of marketing of consumer electronics at Samsung Electronics UK & Ireland, said: “At Samsung, we are passionate about innovation and creating new technologies that enhance our customers’ lives for the better and this experience starts at the point of sale.

“We are incredibly excited to be offering the Signature Chef Collection Specialists scheme to retailers across the country, and look forward to providing our Chef Collection customers with the next level of premium service.”