Furniture fittings and architectural hardware specialist Hafele has opened its second Design Partner showroom at Wimbledon-based architectural ironmongery retailer SDS.

This partnership follows on from the successful launch of a Häfele showroom in furniture store Daro last year.

The showroom will benefit local tradespeople by showcasing a core range of Häfele products in store, as well as providing access to the company’s  range of over 25,000 products on next day delivery.

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Showroom customers will also have access to technical support, product-range experts and bespoke offers and promotions.

Chief executive officer for Häfele UK Craig Chambers commented: “Our customers are at the heart of everything we do, and the industry partnerships that we build are therefore incredibly important to us. We are proud to partner with some of the industry’s finest names.

He continued: “We already enjoy a fantastic, mutually-supportive relationship with SDS and we’re delighted to be strengthening this partnership further.

“The company’s passion for excellence, which matches our own, has allowed it to establish a fantastic local reputation and loyal customer base, and these customers will now be able to benefit from convenient, hands-on access to our extensive range.

“The showroom will be particularly advantageous for customers who come from smaller firms or are sole traders, making it more convenient than ever for them to purchase from our range in smaller, more frequent quantities.”

Richard Trinick, MD of SDS, added: “The SDS team is looking forward to welcoming tradespeople from the London area to our new Häfele showroom, where they will find informative product displays and expert advice.”

Häfele is an internationally trusted specialist in innovative furniture fittings, accessories, ironmongery and hardware. The company was established in Germany in 1923.

SDS has been supplying architectural ironmongery and furniture fittings to trade customers for over 30 years. The company’s Wimbledon trade centre provides the local trade with a wide variety of kitchen products.