High-end kbb retailer Nicholas Anthony and German furniture brand SieMatic have unveiled their newly-renovated showroom in Wigmore Street, London.

Created under the direction of Nicholas Anthony design director Niko Rasides, the space has been created to appeal to emotions and for the kitchens to be more than a sum of their parts or materials.

The result brings together the team’s skill for interiors, with the German manufacturer’s furniture, and creates kitchens which are part of holistic living spaces.

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Niko Rasides commented: “For us, design is a language with a sole purpose of elevating our everyday experiences.

“What’s crucial about home design is that it reflects the character and values of the people who live there – not just how they are, but who they want to be.

“We know that design has the power to be transformative, and our goal is to help our clients to create homes that take their ideas and daily rituals to a whole new level.

“That’s the journey we want them to engage with at our Mayfair studio.”

Nicholas Anthony invested £500,000 into the showroom, which was refurbished during lockdown, and took 10 weeks to complete.

Speaking at the launch event, managing director Tony Nicholas commented: “I’m very proud of my team and our association with SieMatic and what we’ve delivered here because, obviously, it has been done in very difficult times.

“We took the decision, you have to continue to invest in your business, so we’ve had a major revamp.

“The investment from Nicholas Anthony, alone, was over £500,000 and we’ve had a lot of support from SieMatic to make this work.

“What we are really proud of is that we have created an atmosphere in the showroom that reflects London.

“I think what London needs after the hard times we’ve all experienced is more emotion in our lives and more comfort and a homeliness about the interiors we produce.”

Established in the UK in 1963 by former English professional footballer Tony Nicholas Snr, who was a trained cabinet market, the family-run business is led by his son.

The company opened its first showroom in Chelmsford and now has four showrooms in the South of England.