Part of the BSH Group, Siemens is set to open its first UK home appliance showroom, designed for consumers and trade partners, in London in Autumn 2020.
Based on Wigmore Street, the 350sqm “fully experiential” showroom will showcase appliances and highlight technical innovations, including connectivity.
A key highlight will be the Virtual Reality Lounge which will offer an “immersive experience” and allow visitors to visualise their chosen appliances in a kitchen setting.
Commenting on the announcement, Siemens marketing manager Gaelle Thibaud said: “We’re excited to announce our first showroom in the UK.
“We have enjoyed great success with our customer showroom in Dublin by offering live demonstrations and expert product advice, and we’re looking forward to replicating that in an environment dedicated to the Siemens brand.
“This investment gives Siemens a physical presence in our capital and demonstrates our commitment to the UK kitchen industry.
“Offering customers an opportunity to see and use the appliances before purchasing will be more important than ever in the coming years and so we believe our new showroom will be a valuable resource for consumers and trade partners.”
BSH Group, which owns Bosch, Neff, Siemens and Gaggenau brands, recently appointed Gunjan Srivastava as CEO in the UK.