Quartz surfacing brand Silestone by Cosentino unveiled its Tops on Top 2019 advertising campaign featuring supermodel and businesswoman Cindy Crawford, at Zela restaurant in London.
The event was attended by Cosentino’s key European clients and partners, as well as Cindy Crawford herself.
According to the company, the new advertising campaign is “a celebration of beauty and elegance, and of the success achieved through effort, hard work and perseverance, qualities that the American supermodel and the Spanish brand know a great deal about.”
In the advertisement, Cindy Crawford is pictured with a Silestone worktop in the latest colour Eternal Noir and was shot in a studio in Los Angeles, USA.
The campaign will be used in print and online publications, including social media with a focus on those which specialise in fashion, design, interior and architecture inspiration from around the world.
The event was presided over by Eduardo Cosentino, the group’s global executive vice president for sales and CEO of Cosentino North America, vice president of marketing and communication Santiago Alfonso, vice president for Europe sales Pedro Parra and UK area manager Paul Gidley.
Cindy Crawford shared details of her experiences with the Silestone by Cosentino campaign in conversation with former editor-in-chief of Wallpaper magazine Tony Chambers.
With this launch. Cindy Crawford continues her role as Silestone global ambassador for 2019 and 2020.
She will go on to host various promotional events held by the Spanish brand around the world, such as the opening of Cosentino City showroom in LA.