Silestone refreshes brand identity

Established for more than 30 years, quartz surface brand Silestone has renewed its identity to reflect the brand’s focus on sustainability.

14 Jun, 21

Established for more than 30 years, quartz surface brand Silestone has renewed its identity to reflect the brand’s focus on sustainability.

Silestone refreshes brand identity

According to the company, the branding is based on values that demand “essence, personality, innovation, responsibility and humanity.”

Silestone’s identity has been developed by Cosentino’s Image and Brand team, in collaboration with independent consultancy Nadie.

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The logo has been created to provide the brand with a more “experiential and emotional character” using graphical letter elements to convey modernity and simplicity.

Created in-line with the responsible and sustainable character of the brand, it reflects the development of HybriQ technology.

HybriQ uses 99% recycled water from production processes and 100% renewable energy and reduces the use of Silica by up to 50% and up to 90% for selected colours.

Most recently, Silestone introduced HybriQ+ technology, which also contains a minimum of 20% recycled raw materials and is used to manufacturer its Loft Series of worktops.

Cosentino invested €12million into the development of HybriQ+, which included 1,200 hours of testing in laboratories and factories.

Although it costs Cosentino an additional €3million a year to manufacture HybriQ+, it has not increased the price of Silestone and is planning additional worktop collection launches in the material in 2021.

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