Simon Andersen named Grohe UK GM

Marketing director for North and East Europe takes the helm

19 Jul, 19

Bathroom brand Grohe has appointed Simon Andersen as UK general manager and he will start his position on September 1, 2019.

Grohe UK appoints Simon Andersen general manager


He will take over from Ina Sielemann who will move to Grohe’s headquarters in Germany to assume to role of head of projects central Europe.

These appointments follow a change in leadership at head office with Thomas Fuhr now taking the role of CEO and Jonas Brennwald named deputy CEO.

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Jonas Brennwald commented: ” I am very pleased to announce Simon Andersen as the new general manager of Grohe UK.

“Simon has been working for Grohe for over 10 years and has shown great leadership lately as marketing director for North and East Europe.

“With his strong background at Grohe we are confident that Simon Andersen will continue to drive the business for Grohe UK  successfully”.

Andersen began his career at Grohe as marketing co-ordinator before becoming promoted to trade marketing manager, then DIY channel manager and B2B channel manager.

He propelled up the ranks to head of marketing for Grohe Northern Europe before taking the position of marketing director for Northern and Eastern Europe.

Commenting on his new appointment, Simon Andersen said: “I am thrilled to be taking on this new challenge of heading up the UK region.

“The UK continues to be an influential, ever-growing market for Grohe; I look forward to working with my new colleagues, partners and customers to help further strengthen the success of the business”.