Smeg and Disney launch collaboration

Original image of Mickey Mouse will adorn Smeg's FAB28 fridge

21 Sep, 18

To mark a year containing two important anniversaries for the company – its 70th anniversary and the first birthday of its flagship London store – Italian appliance brand Smeg has announced a limited edition collaboration with Disney.

Smeg and Disney launch collaboration


Following on from previous similar partnerships, like Dolce & Gabbana and MG, Smeg’s FAB28 fridge is adorned by an original drawing of Disney’s most iconic character, Mickey Mouse, who celebrates his 90th anniversary this year.

There will only be a total of 90 fridges available worldwide, one for each year since Mickey’s debut back in 1928, and each fridge is decorated with a limited edition silver plaque signifying its unique number.

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The interior benefits from adjustable glass shelves, chrome shelving supports, metal wine racks, LED strip lights, an ice compartment and a Life Plus drawer, which keeps fruit and veg fresher for longer.

Each FAB28 fridge provides a gross capacity of 281L and offers an A+++ energy rating. In addition, Smeg recently upgraded all of its FAB fridges to include a metal back.

Smeg recently announced Tim Taylor as its new regional sales manager.