Steve Breen joins VitrA owner as commercial director – Europe

Parent company of VitrA, Eczacıbaşı Building Products has appointed Steve Breen as commercial director – Europe.

15 Apr, 25

Parent company of VitrA, Eczacıbaşı Building Products has appointed Steve Breen as commercial director – Europe.

Steve Breen joins VitrA owner as commercial director – Europe

Turkish Eczacıbaşı Building Products operates 12 plants in 4 countries, and the group has approximately 6500 employees.

Breen led VitrA UK as country director from July 2022, until he left the role in January 2025, and under his tenure he expanded the UK sales team, developed new retail partner initiatives, and oversaw major product launches.

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Prior to this, he worked for Ideal Standard, Electrolux, AkzoNobel Coatings and Sitech UK.

He started his career in 1992 in a retail leadership role, and has since gained over three decades of industry experience.

CEO of Eczacıbaşı Building Products Hasan Pehlivan said: “We are thrilled to welcome Steve Breen as commercial director – Europe for Eczacıbaşı Building Products.

“His wealth of experience and expertise, as well as his excellent knowledge of both the market and our business, makes him ideally placed to drive our business forward.”

Steve Breen said: “It is an immense honour to take up the role of Commercial Director – Europe for Eczacıbaşı Building Products.

“The company and the VitrA brand are extremely close to my heart, and I am looking forward getting started!”

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