German kitchen manufacturer Störmer has introduced an interactive 360° virtual tour of its Forum 26 German showroom, allowing UK retailers to show consumers its furniture collection.
All its brands are showcased over two floors including Villeroy & Boch Kitchens, Störmer kitchens, bathrooms and Casa bedrooms, alongside Stormer’s new outdoor BBQ kitchen range.
The showroom offers a choice of more than 50 furniture sets, all featured in a lifestyle settings.
The virtual tour is mobile responsive, so can be used on all devices, and shares product information by using ‘blue circle hotspots’ to emphasise key range details, interior storage and furniture dimensions.
Retailers and their consumers can navigate between displays, as well as have the option to see an aerial floor plan and ‘dolls house’ mode for another viewpoint.
Retailers also have access to the ‘measure’ tool, ideal for customers who are perhaps trying to visualise different layouts for their own kitchen space.
Managing director of Störmer UK Bodie Kelay commented on the launch: “An innovative contact-less tour has been designed to reflect the global challenges of COVID-19 and allows retailers unrivalled access to share with consumers the latest styles at the click of a button”.