Stoves invests six figures in marketing

Digital marketing and advertising campaign, as well as food event branding

29 Apr, 19

Household appliance manufacturer Glen Dimplex Home Appliances (GDHA), has invested a six-figure sum across consumer advertising and marketing for its Stoves brand.

Stoves invests six figures in marketing

Stoves is to launch a digital marketing and print advertising campaign, targeting national news supplements and home and lifestyle magazines.

To support the investment, Stoves has continued its partnership with cookery theatre provider Chefs on Stage, which will see its appliances used in Stoves Cookery Theatres at more than 60  food events across the UK.

The Stoves branded stages will feature live cookery demonstrations by celebrity chefs and bakers, including James Martin, John Torode, Mary Berry, Brian Turner and the 2016 Great British Bake-Off champion Candice Brown.

In addition to its partnership with Chefs on Stage, Stoves has also sponsored The Hairy Bikers’ 36-date 2019 UK tour.

The brand has also supplied appliances to Tart, London’s only tart-based bakery and coffee shop, for use in its workshops and cookery classes.

Head of Marketing Communications at Stoves Jane Rylands said: “Stoves is an important brand for us and next year marks its Centenary year.

“We wanted to increase the profile of the brand amongst consumers to support our retailers and we believe our partnerships with Chefs on Stage and The Hairy Bikers – plus our Cashback offer and Elite Retailers scheme – will ensure the popularity of brand continues to develop in line with our ambitious growth plans.”

It follows a refreshment of its built-in oven collection, expansion of its Richmond and Sterling range cookers and extension of its cooling appliances with a retro fridge freezer.