British cooking brand Stoves has renewed its partnership with cookery theatre provider Chefs on Stage, which will see its appliances used at food and drink festivals across the UK in 2021.
Stoves will provide built-in cookery appliances for the live cookery theatres at more than 40 food and drink festivals in the country – from Glasgow to Dorset, Bradford-on-Avon to Seaham and Harrogate to Chatsworth.
The Stoves branded stages will feature live cook demonstrations from celebrity chefs and bakers, who will also be providing recipes for the appliance brand’s website.
Stoves will be promoting the events, throughout the year, and supporting them with competitions to win tickets, with pop-up activity at some shows and via social media.
In addition, the appliance brand is also sponsoring the Yorkshire Dales Food & Drink Festival which takes place in Skipton on July 24-25 and will feature appearances from The Hairy Bikers and James Martin.
Kitchen campaign marketing manager for Glen Dimplex Home Appliances, the parent company of Stoves, Nina Harrison said: “As a nation food and drink plays a huge role in how we spend our leisure time and these shows are phenomenally popular.
“Obviously none of the events took place in 2020 so there is likely to be even more demand for tickets this year, giving us a great platform to show off our Stoves products.
“And, as ever, we are excited to be working so closely with some of the nation’s best loved chefs.”
Stoves celebrated its centenary in 2020, having been established on Valentine’s Day in 1920.