Nearly a third of UK adults are likely to undertake a partial or full bathroom refurbishment in the next 12 months, according to a survey commissioned by the Bathroom Manufacturers Association (BMA).
The survey also indicated that, for those wanting to improve their bathroom, the average time to undertake the work will be 19 months.
It further highlighted as well as UK homeowners, renters also had an appetite for home improvement.
Opinium surveyed a nationally representative group of more than 2,000 people between July 14-17, 2020.
Chief executive of the BMA Tom Reynolds said: “As lockdown restrictions have eased, one of the challenges for bathroom manufacturers has been understanding demand.
“There have been some early causes for optimism in the market.
“This evidence reinforces our hunch that people stuck indoors for months might be thinking about upgrading their bathroom.
“There are still many unknown factors that mean we need to be cautious about the recovery, but this poll gives us a clear reason to be upbeat.”
Kitchen and bathroom retailers have already reported good business from pent-up demand.