Independent retailer The Kitchen Group has partnered with Fisher & Paykel in its Northern flagship showroom in Nottingham, named the German Kitchen Design Centre.
The kitchen studio is one of six showrooms owned by The Kitchen Group and, as part of the partnership, Fisher & Paykel will equip the studio with its premium appliances.
The Kitchen Group owns four Leicht Kitchen Design Centres in London and Kent, having acquired the Poliform showroom in North West London, formerly owned by Neil Lerner Kitchens which collapsed.
The company also has a stake in Lakeland Kitchens in Cumbria, and is set to open the German Kitchen Design Centre.
It has the name Graham Hopper above the door as a tribute to Liam Hopper’s late father who ran Leicht UK for 40 years.
Fisher & Paykel appliances will be shown alongside Leicht and Express by Nolte furniture, Cosentino worktops and The 1810 Company sinks and taps.
Managing director of The Kitchen Group Liam Hopper said: “It is really important for us to be associated with companies who are making movement within the market via investment with
product and facilities.
“Fisher & Paykel has a great product offering for the mid to high level market and I believe this is a perfect suited offering to the market in Nottingham.”
He continued: “Opening a showroom in a pandemic does not come without challenges but there is – without a doubt – still a demand for premium kitchen studios on the high street.
“I strategically open my showrooms near other kitchen shops as these become destination roads and I have seen much success through doing this.”
The Kitchen Group has plans to open more showrooms in Surrey, Chelsea and Manchester later this year, which it claims will make it the largest and fastest growing independent German retailer in the country.
Managing director of Fisher & Paykel David Woollcott commented on the partnership: “At Fisher &
Paykel, we are deeply curious about the ways people live their lives around our products.
“We invest time into consumer research to ensure we deliver innovative products that not only meet
consumers’ needs in a changing world, but also work flawlessly with our kitchen partners to best
showcase their stunning kitchen designs.
“Our new range of recessed handle refrigeration has been developed on the feedback from our kitchen partners to deliver appliances that blend seamlessly with their designs.
“Liam and his team at The Kitchen Group deliver a premium product and service to the consumer and we are proud to work with them in their new showroom.
“Like them, we believe that the consumer really needs to experience a luxury kitchen experience in person before investing in their dream kitchen.
“The Kitchen Group’s new showroom will definitely deliver an exciting experience.”