Retailer Tile Mountain has strengthened its ties with Stoke City FC with a two-year extension of its Official Platinum Partnership with the club.

(L-R) CCO Stoke City FC Paul Lakin, Tile Mountain brand manager Dean Quinn, chairman Mo Iqbal and managing director Jeremy Harris

The company will continue to have naming rights on the East Stand at the Bet365 stadium for the next two seasons and its branding will also appear on a wide variety of Club inventory.

Speaking about the partnership Mo Iqbal, chairman of Tile Mountain, said: “Tile Mountain has long been a supporter of the Club and the relationship we’ve enjoyed prior to the firm becoming an official partner in 2018 and in the two years since has been hugely beneficial for both parties.

Sponsored Video

Quarter sawn Tulipwood

“Extending our sponsorship of the East Stand was not a difficult decision at all – we’re big Stoke fans and are proud to be associated with a football club that sits at the heart of the community.

“The club is committed to rejuvenating the area be it through creating employment opportunities for local people, forging closer links with the community, or bringing pride to the city via success on the pitch.

“Tile Mountain shares a lot of these values, which is why the partnership is such a good fit.”

Brand manager Dean Quinn commented: “Our brand profile is continually growing thanks to a variety of initiatives including TV and radio campaigns and out-of-home advertising.

“Sponsorship of the East Stand at Stoke City has played a key part in increasing Tile Mountain’s brand exposure both locally and nationally and the brand visibility offered by this partnership – particularly the exposure gained via television coverage of Stoke games – remains an integral part of our marketing strategy.”

To celebrate the extended partnership the retailer is offering three fans the chance to win back the cost of tiles up to the value of £500 on its website.

Tile Mountain has recently expanded its network with the addition of a showroom in Birmingham.