Home decor retailer Tile Mountain has become an official partner of 2005 World Champion and Triple Crown winner, snooker player Shaun Murphy.

The sponsorship will see the retailer’s branding on the player’s clothing during every match he plays during the Betfred World Snooker Championship 2021 tournament.

Talking about the sponsorship deal Tile Mountain’s Chairman, Mo Iqbal said: “We’re big snooker fans here at Tile Mountain and we jumped at the chance to partner with Shaun for what is the most prestigious tournament in the sport.

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“He’s a big character and an excellent sportsman and he also shares a lot of the qualities that we have as a business – drive, tenacity and efficiency with a dash of style.

“Shaun is such a good fit with our brand and we hope that he adds a second world title to his name this year!”

The 2021 Betfred World Snooker Championship takes place from April 17 to May 3 2021 at the Crucible Theatre in Sheffield, with Murphy’s first match scheduled today (April 21).

Commenting on the partnership Shaun Murphy said: “I am delighted to be associated with a brand that shares the same values as I do.

“Both Tile Mountain and I are always striving to be the best that we can be and to be partnered with them at the best tournament on the world snooker tour schedule is testament to that.”

Sporting sponsorships continue to form a significant part of Tile Mountain’s marketing activity following its ongoing brand partnerships with Stoke City FC of the EFL Championship and Hull KR RFC of the Betfred Super League.

Speaking about the brand’s collaborations Dean Quinn, Tile Mountain’s Brand Manager explained:  “Partnering with one of the most recognisable players in world snooker during the most watched tournament provides Tile Mountain with increased levels of brand exposure to a vast, engaged audience that largely fit into our target demographic.

“As we look to increase our brand footprint across the UK with further store roll-outs, the brand visibility on a national level offered by the television coverage of the tournament was one of the key factors that drew Tile Mountain to the opportunity.”

Tile Mountain has an ecommerce and traditional ‘bricks and mortar’ retail presence.

Due to the success of its flagship stores in Stoke on Trent, Greater Manchester, and Birmingham, Tile Mountain is expanding its retail estate and embarking upon a roll out of nine further stores at key locations across the UK.