Kitchen furniture supplier TKC has announced a double digit price drop on its Vero true handleless range to support its retailers.
The Vero true handleless range offers four cabinet colours of white, ivory, light grey and dust grey and will be reduced by 20%, while the handleless profiles in all colours will be reduced by 50%.
The discounted price will apply to all current retail customers in the Jigsaw channel who buy
complete kitchens from the Manchester-based supplier.
Marketing manager at TKC Neil Taggart commented: “Our Jigsaw business has been growing year on year and we are pleased to have loyal customers who are committed to the brand and we aim to attract more.
“We enjoyed particularly strong post-pandemic sales growth and our sales line remains buoyant this year, such that we have negotiated improved pricing on the cabinetry and rail system.”
He stated the decision was taken to support its retailers : “We recognise these are challenging times for our retail partners and we want to pass this price benefit on to them.
“They can either use it to secure sales by having a competitive price edge or keep the extra margin for themselves.
“Through competitor benchmarking we know this price reduction will make Jigsaw the best priced handleless kitchen offer on the market from a UK based supplier.”
Speaking about the benefits of the Vero handleless range, Neil Taggart stated: “We get very positive feedback from installers on the quality and simplicity of our system as all cabinets are pre-routered and no battening is required.
“We believe that these benefits make Jigsaw the choice of the installer, while the price incentive will help current retailers secure more business throughout the rest of the year and afford new retailers more margin if they switch to Jigsaw.”