Ex-display and second hand kitchen retailer, The Used Kitchen Company (TUKC) has been shortlisted for two awards for its Kitchen Passport initiative.
Unveiled at kbb Birmingham 2020, the Kitchen Passport has been created as a means to help extend the life of a kitchen by documenting its repurposing. And it is a response to the Government’s Resources & Waste Strategy 2018.
TUKC has been shortlisted in the PRCA Dare Awards North Media Relations and Trade & B2B categories, organised by the Public Relations and Communications Association.
It has called on retail showrooms and manufacturers to work with TUKC, to enable as many consumers as possible to create a Kitchen Passport.
CEO of the TUKC Looeeze Grossman said: “Our campaign, even though still evolving, has been judged to be one of the most dynamic in the whole of the North, despite competition from huge businesses and agencies. This shows that we are making a real impact.
“We have much more in the locker and shall continue to champion sustainability through our groundbreaking initiative, so as many kitchen buyers as possible are aware of why making the maximum use of the world’s resources matter and see that, by buying or selling a used kitchen, they can play their part in saving the planet.”
She continued, stating the COVID-19 pandemic had placed a focus on environmental issues: “The time for the trade to enhance its green credentials is now. Lockdown has increased our love of nature and the world around us and consumers are likely to be unforgiving of those who do not demonstrate environmental concern.”