Market starting to accept Neolith, says marketing director of TheSize Mar Esteve Cortes
Kitchens & Bathrooms News: Why are you exhibiting at KBB Birmingham?
Mar Esteve Cortes (MEC): We are trying to showcase all the new [Neolith] products that we’re bringing into the market for 2016. Basically, we are trying to showcase the application possibilities that this material has for architects and designers. Everything on the booth is Neolith material – countertops, furniture, fireplaces, shower walls, vanities, the possibilities are limitless.
Kitchens & Bathrooms News: What has the visitor reaction been like?
MEC: It’s been very positive. We have got many new contacts interested about the product. It’s been surprising. Unlike other years when we’ve been asked about what is this new product? This year, it’s been what is new about Neolith? It shows the UK market is starting to accept this product category. So, overall, we’re very positive and we look forward to a great growth in this market.
Kitchens & Bathrooms News: So who has visited the stand?
MEC: It’s been a great mixture – designers, contractors, residential architects. There have also been a lot of fabricators who, at the beginning, didn’t know about our product but now are interested because retailers have been requesting the product.
Kitchens & Bathrooms News: How does this show compare with others in the UK?
MEC: We exhibited, last year, in a similar show in London. We thought London was going to be the hub of architecture and design but this one, actually, beats it in terms of number and quality of leads. Here we found a good quality of exhibitors and stands. There has been a lot of traffic in the corridors. It seems the market is ready to adopt this product category. Furthermore, we seen a lot of stands that have our product integrated into their kitchen displays, as well as furniture. It’s been a good show for us.
Kitchens & Bathrooms News: Will you be returning to KBB Birmingham?
MEC: We’ve already booked a stand for 2018.