Unified Water Label Association to drive Water Label across Europe

Yvonne Orgill has been appointed MD of the UWLA and Carlos Velazquez has been named president.

15 Dec, 20

The Unified Water Label Association, (UWLA) has been formed to drive the implementation of the Unified Water Label across Europe, and replaces the former governing body, the European Bathroom Forum (EBF).

Unified Water Label Association to roll out Water Label

The decision was ratified at the recent EBF/ UWLA open forum meeting held in December.

The association was formed to provide a vehicle for the ‘Best of All Approach’, which brings together four of the existing labelling schemes in Europe under the Unified Water Label banner; the European Water Label, Swiss Energy, the Swedish Energy Agency, and ANQIP the Portuguese water labelling scheme.

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Yvonne Orgill has been appointed MD of the UWLA and Carlos Velazquez has been named president.

The rest of the board of UWLA includes representatives from the founder European associations, the four schemes who have come together to form the Unified Water Label, and representatives from CEIR , The European association for the Taps and Valves Industry and FECS, the European Association for ceramic sanitary ware manufacturers.

Yvonne Orgill said: “We are entering an exciting phase in the development of the Unified Water Label, taking the scheme to a pan European level as support intensifies across Europe and the UK.  The new structure of the UWLA will help us drive forward our objectives.

“We have experienced growth in the scheme over the last twelve months despite the challenges posed by Covid, and are well placed to take up the commercial opportunities offered by Governments seeking to include water efficiency targets in their strategies moving forward.

“The Renovation Wave, Green Deal and Retrofit Initiatives, are all aimed at building on carbon reductions and the Unified Water Label is now recognised by many at government level as a smart tool that can help to drive these initiatives.

“A new marketing campaign for 2021, that dovetails with these government initiatives, was approved at the meeting and this will promote the scheme across Europe and increase our market representation.”

The Unified Water Label was recently included in a campaign by the Energy Savings Trust, to encourage consumers to change old appliances with more efficient ones.