Used Kitchen Exchange has pledged its support for indpendent kitchen retailers with a £10,000 Black Friday marketing campaign.
The initiative is designed to further promote Used Kitchen Exchange sale of ex-display kitchen, providing an additional opportunity for retailers to clear displays and stock.
Used Kitchen Exchange works with several well-known kitchen retailers, including Harvey Jones which has signed up to participate in the Black Friday campaign.
Commenting about the campaign, head of design at Harvey Jones Melissa Klink said: “In what are proving to be some of the toughest trading times for the retail sector, it is reassuring to see independent kitchen businesses offering support to one another.
“Harvey Jones has already experienced the benefit of working with the Used Kitchen Exchange and their new marketing campaign is a great opportunity for us and other retailers to fully exploit the sales opportunities associated with Black Friday.”
Speaking about the initiative, founder of Used Kitchen Exchange Helen Lord stated: “In these unprecedented times we have been looking for additional ways in which we can help support our independent showroom partners.
“With in-store shopping severely restricted, Black Friday 2020 is set to be the biggest and longest-ever online sales event, and we’ve indentified this as an opportunity to target an in-market audience that already have a strong appetitite for genuinely reduced stock that offers design excellence, quality and luxury for less.
“We are investing an additional £10k in a new digital marketing campaign during this time to help drive sales of ex-display kitchens making it a great opportunity for any independent retailer who is looking to renew displays or clear stock, and we urge those who haven’t already to get in touch with us as soon as possible to benefit from this initative.”
The campaign will run from November 16-29 and will encompass direct marketing and targeted advertisingn across social media channels.
Recently awarded a Government grant of £120,000 to expand its growth, the Used Kitchen Exchange plans to create 180 jobs in the next five years.