Premium home appliance manufacturer V-ZUG is set to open its global flagship store in London’s Wigmore Street in Autumn.

V-ZUG Studio London will be located at 27 Wigmore Street, a 1907 Historic England listed building with high ceilings and Baroque-style exterior.

It will be created in a design to reflect the company’s values of minimalism and simplicity.

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According to V-ZUG, the studio won’t be a “typical” appliance showroom but will have a “welcoming, homely environment for architects, designers and retailers to visit with their clients”.

It will have a working kitchen and private dining area, where the company will host private events.

Plus, the London showroom will also feature a Designer’s Area co-working space for designers and architects.

Managing director of V-ZUG UK David Knight said:” Our vision for the new V-ZUG Studio is to not only create the most prestigious luxury appliance showroom in London, but to create a beautiful and friendly environment where architects, designers and our partners can come to feel inspired and at home with our beautiful brand.

“Our new Designer’s Area is designed to enable designers to use the space, to greet their clients and to feel comfortable to host in the environment themselves.

“The goal is to create true relationships, and to reflect our global V-ZUG culture of humbleness, simplicity, and beauty.

“We are looking forward to opening the doors in the Autumn and inviting our partners to see the beautiful space for themselves. “

Established as a galvanizing plant Verzinkereri Zug in 1913 in Switzerland, the company started manufacturing washing machines in 1915.

V-ZUG now has a 61,683sqm manufacturing facility and an international group that includes Belgium, Luxembourg, Netherlands, France, Germany, UK, China, Hong Kong, Singapore and Australia.

Most recently, it has introduced the Excellence Line of appliances, which is claimed to offer the first ovens with automatic door closure.