Online bathroom retailer Victoria Plum has pledged to fund tree planting around the world, over the next 12 months.
The company has partnered with Just One Tree, a non-profit initiative working to remove CO2 from the atmosphere and reverse biodiversity loss through global reforestation.
Every pound donated funds the planting of one tree and also supports the Barnet-based business oceans project which sees it plant mangroves and implement kelp regeneration programmes worldwide.
Donations also help Just One Tree take environmental education into the classroom, fund reforest programmes in the likes of Madagascar, Indonesia and Nepal, and provide agricultural training for local communities, ensuring sustainable incomes.
Victoria Plum has already donated a tree for each one of its 400 employees and its commitment will see the company donate fees in lieu of birthday, wedding or Christmas gifts for its staff.
Chief executive Paul McClenaghan said: “Environmental concerns continue to dominate the narrative across the globe.
“It is a topic close to the hearts of many of our colleagues at Victoria Plum, so I am very pleased to launch this partnership.
“Just One Tree is doing phenomenal work facilitating action within schools and business and making a real difference to people’s lives and the environment.
“In business, there’s always room to do the right thing. We are proud to support such an important initiative and play our part in the fight against climate change by enabling the planting of thousands of trees, helping restore the oceans and assisting the provision of continued education on the environment.”
The Just One Tree initiative is one of several sustainability measures introduced by Victoria Plum, including reduction in packaging, replacing plastic with recyclable materials where possible and the creation of an eco-bathroom range with features designed to help save water.
In addition, eco deliveries have also been introduced by Victoria Plum with cleaner, more efficient vehicles and better route planning to help reduce driver time on the road.
Furthermore, if a customer opts for an eco-delivery for their bathroom Victoria Plum will donate a tree on their behalf.
Just One Tree founder Amanda Bronkhorst, commented: “Just One Tree is founded on the principle of collective action. Now more than ever it is imperative we give back to our environment and dramatically restrict our carbon emissions to prevent the worst impacts of climate change.
“To have a business such as Victoria Plum supporting us is fantastic. Just One Tree is a collective of individuals schools and businesses all coming together to have the greatest impact, so we are thrilled to have an organisation such as Victoria Plum join with us. We look forward to a long and successful partnership together.”
Doncaster-headquartered Victoria Plum was founded 20 years ago, has a turnover of £103m and recently secured £7million funding to support further sales growth.