Victoria Plum has introduced a design and installation service, believed to be the first of its kind offered by an e-commerce bathroom retailer.

The design and installation service sees customers offered a free online design consultation and, if they go ahead with the project, a Victoria Plum project coordinator is appointed.

The project co-ordinator will manage the installation of the bathroom working in partnership with a network of approved installers and plumbers.

Commenting on the launch of the service, Victoria Plum business development director, Jim Barnard, said: “We are hugely excited to have launched our new design and installation service, which we believe to be the first of its kind by a UK online bathroom retailer.

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“We have invested heavily in setting up the people, processes and technologies needed to make this a success and it is already proving extremely popular as we begin rolling it out across the UK.

“The service differentiates us within the markets we serve, enabling us to provide an added value service proposition alongside our excellent product range.

“It forms a key part of our ambitious growth plans and fits perfectly with our mission to become the most differentiated, most trusted and most respected bathroom provider.”

The company is currently in the process of expanding its network of approved installers and plumbers to help deliver the service.

Victoria Plum is already able to provide UK wide coverage for its design and installation service but is anticipating a “significant” increase in sales volumes over the coming months.

Victoria Plum was founded 20 years ago and was acquired by Leeds-based private equity fund Endless in October 2019.

The company’s sales rose by 46% to £103m for the year ended 28 February 2021.

In addition, the Doncaster, South Yorkshire, headquartered business saw its EBITDA increase by 115 per cent to £4.5m. Over the same period, the company grew its headcount from 349 to 398.

Compared to the previous financial year, Victoria Plum’s website users increased by 165% to 23.2 million whilst its sessions rose 194%  to more than 51 million.

It recently secured £7m funding from Secure Trust Bank Commercial Finance to support further growth, following its growth in sales.