Online retailer Victoria Plum has been ranked best performing bathroom retail site, according to the UK 2022 Digital Retail Index.
The criteria used to grade the Digital Retail Index measures accessibility, search engine optimisation (SEO), user experiences (UX) and site speed (milliseconds of load speed).
Compiled by technology and services company Remarkable Commerce, the Index is based on the analysis of retailers’ website from the IRUK Top500 list using Google Lighthouse to track performance.
Victoria Plum’s website was also rated the eight best overall retail website out of the top 500 retailers in the UK.
According to Remarkable Commerce, the online bathroom retailer’s website has more than 30million users a year, generating more than 62million sessions.
Commenting on the listing, Victoria Plum’s chief executive Paul McClenaghan said: “We are continually refining and improving our website for the benefit of our customers in order to provide them with a best-in-class online shopping experience.
“To be independently assessed as having the top performing online bathroom retailer website is an excellent achievement.
“This truly shows our online strength and capability in this highly competitive part of the retail sector.
Headquartered in Doncaster, South Yorkshire, Victoria Plum has sales of £103million and employs around 400 people.