Victorian Plumbing order value dip offset by volume sales

Victoria Plumbing has reported a dip in average order value, as consumers turn to own-brand products, offset by an increase in sales volume.

27 Feb, 24

Bathroom retailer Victorian Plumbing has reported a dip in average order value, as consumers turn to own-brand products, offset by an increase in sales volume.

Victorian Plumbing listed in Sunday Times Top Track 250

Providing an update on trading for the first 21 weeks of FY24, it reports customers are purchasing “proportionately” more own brand products, resulting in a 3% reduction in average order value year-over-year.

However, Victorian Plumbing states despite an unchanged market backdrop, the group has continued to make market share gains, with year over year order volume up 4%, more than offsetting the reduction in average order value.

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As a result, the bathroom retailer has announced a year to date revenue growth of 1%.

According to the company, the increase in own brand product sales improves the Group’s gross margin and Victorian Plumbing is confident in delivering full year adjusted EBITDA in line with market expectations.

The bathroom retailer states it is making “significant “progress towards opening a new distribution centre, to increase capacity, enable growth and create efficiencies.

It reports one-third of the warehouse fit-out is now complete, with the expectation it will be fully operational in the second half of 2024, on schedule and within budget.

The Group will report Interim Results for the six months ending March 31, 2024 on May 28, 2024.

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