Bathroom retailer Victorian Plumbing has  reported “significant” progress in its half year results, and plans to launch into homewares with MFI brand.

The MFI brand was bought by Victorian Plumbing Group as part of the Victoria Plum acquisition.

It plans to enter the homeware market, which it reports is worth £20billion in the UK, in the first half of 2026.

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This follows on from an uptick in its bathroom sales, with growth of  6% to £152.7million in its half year results.

Victoria Plum says its trading results were boosted by a 9% sales increase in Q2 or £6,5million, following its warehouse transformation in December 2024.

The retailer also posted a 6% increase in gross profit to £76.6million, for the first half of the year, with adjusted EBITDA of £15.2million, a growth of 15%.

However, depreciation and net finance costs increased to £4.1million, up from £3.4million in its first half year results of 2024, reflecting the derpreciation of its right-of-use asset and cost of new warehouse lease arrangement.

Total bathroom orders saw a growth of 10% to 542,000, up from 494,000 in its first half year results in 2024.

But a shift in consumer purchasing to more own-brand, accounting for 81% of its half year revenue, reduced average order by 4% to £282.

Victoria Plumbing Group trade revenue increased 12% to £36.1million and now represents 24% of total revenue.

Helping to attract professionals, the business introduced third party trade credit and extended its next day delivery cut-off time from midday to 4pm.

It also saw growth of its tiles and decor revenue by 36% to £7.6million, representing 5% of its half year revenue, and the company now offers a free tile sample delivery.

Taking into account the MFI set-up and launch costs, full year adjusted profit before tax is expected to be between £21m and £22m.

Looking forwards, the rate of growth in revenue in 2025 is expected to reduce from mid-May as the Group absorbs acquisition of Victoria Plum, and is predicted to be between 4% and 6% by the end of the financial year.

Founder and CEO of Victorian Plumbing Mark Radcliffe, said: “Having invested significantly in preparing the business for future growth last year, I am pleased with the Group’s strategic progress in the first half.

We are fully operational in our new purpose built warehouse and have continued to improve our customer proposition, while expanding product range into other rooms within the home and taking significant market share gains in a subdued trading backdrop.

“I am very excited about the upcoming re-invention of MFI, allowing us to tap in to more of the £20bn UK Homewares market.

“Our dedicated and ambitious team, decades of e-commerce knowledge and best-in-class proprietary software, together with the recognisable MFI brand, will help to deliver our strategic ambition over the medium-term.

“Victorian Plumbing has always taken an opportunistic and entrepreneurial approach; alongside this we have built a business that invests in the future, has solid financial foundations and is committed to delivering long-term value to all shareholders, as epitomised by our enhanced capital allocation policy and increased interim dividend.”