Victorian Plumbing sponsors ITV’s Ninja Warrior

Online bathroom retailers targets peak night TV audience

16 Apr, 19

Online bathroom retailer Victorian Plumbing has sponsored ITV’s Ninja Warrior UK, which will run until June 1, 2019.

Victorian Plumbing sponsors ITV's Ninja Warrior

Hosted by Ben Shepherd, Rochelle Hume and Chris Kamara, the show is now in its fifth series to see which members of the public can beat its challenging obstacle course.

Scheduled at 6.30pm on Saturday nights, Victorian Plumbing chose to sponsor the programme because of its large audience.

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The show will feature animated idents, which bookend the programme and advertisement breaks, with voice overs provided by Laurence Llewelyn Bowen who stars in its TV ad campaign.

The sponsorship of Ninja Warrior UK marks a second collaboration between ITV and Victorian Plumbing, which sponsored Through the Keyhole last year.

Chief marketing officer of Victorian Plumbing Joe Pasco commented: “We’re hugely excited to be sponsoring Ninja Warrior UK on ITV.

“We’ve been heavily investing into brand-led activity, this year, which is expected to continue as we mature into one of the UK’s leading retail brands.

“Ninja Warrior UK consistently reaches millions of UK households with great family entertainment, so we’re looking forward to building a relationship with the programme’s Saturday night, peak audience.”