Part of a £6million advertising media spend for 2015
Online bathroom retailer Victorian Plumbing has launched its latest TV ad campaign, which will air across all national TV channels from today.
Developed by production company Blac Ionic, the ad is a playful explanation of the company’s approach to customer service ‘going above and beyond’.
The story follows a Victorian Plumbing van on a journey, which sees it start on a runway before taking off and flying into outer space.
Marketing manager at Victorian Plumbing, Joe Pasco commented: “We’re delighted to launch our new TV campaign today, featuring our van which literally goes to the ends of the Earth to deliver the bathroom of your dreams. It’s a fun creative which reflects our brand identity, whilst showing some of the great products and price points we’re known for.”
Victorian Plumbing projected a £6m advertising media spend for the year, with a target to achieve £55million in sales, which it reports the company is on target to beat.