Victorian Plumbing to sponsor Friends

14 Aug, 17

Targeting first-time buyers and young homeowners

Online bathroom retailer Victorian Plumbing, which claims to be the most profitable company in its sector, has announced it is to sponsor TV sitcom Friends on Comedy Central.

The three month on-air sponsorship deal was brokered by Sky Media and will see the business targeting a demographic of young homeowners and first time buyers.

Senior marketing manager at Victorian Plumbing, Joe Pascoe commented on the deal: “The team at Victorian Plumbing are delighted to be sponsoring Friends on Comedy Central. We’ve identified young homeowners and first-time buyers as a strong growth demographic for us in the near future, and the Friends audience overlaps that demographic extremely well.”

Sponsored Video

He continued: “We’ve had a fantastic 2017 so far, with growth in all key business area and we’re hoping that the Friends sponsorship supports the Victorian Plumbing brand’s continued success.”