Wetroom specialist Impey will be revealing partnerships with Roca, Laufen and Virtual Worlds at kbb Birmingham 2020.
Exhibiting in two suites on the concourse, Impey will showcase its products, including a new launch.
It will also reveal a partnership with Roca and Laufen to show how a wetroom forms part of a complete bathroom.
In addition, Impey will unveil its partnership with Virtual Worlds, which will now feature Impey products on the design software.
According to the company, using Virtual World software enables trade customers and clients to see how a wetroom is formed and enable them to find out more on the technology behind its products.
UK sales director Steve Huntly said showroom display space is at a premium and by featuring its products on Virtual Worlds, it provides retailers an opportunity to show wetrooms to the customer.
Huntly added: “The market is at an interesting time at the moment.
“For us, we believe there is still growth in our wetroom concept. We are totally focused on growing with retailers and partners and we’re not really worried about the market size.”
He added: “Those retailers who embrace omnichannel are the ones who can get the message across and sell better to their customer base.”
See all the exhibitors at Kbb Birmingham in our preview of the show.
Visit Impey Wetrooms in room 27-28 on the concourse of the NEC in Birmingham.