Villeroy & Boch expands into kitchen furniture

Stormer to manufacture and distribute Villeroy & Boch kitchens

15 Jul, 19

Villeroy & Boch is set to expand its current portfolio, by offering a range of kitchen furniture.

Villeroy & Boch expands into kitchen furniture

 

It will be made under license and distributed by German kitchen furniture manufacturer Stormer.

The kitchens will be unveiled to trade visitors at Stormer’s exhibition centre, during the Kuchenmeile fair in September 2019. A retail launch is planned in 2020.

Designed to complement Villeroy & Boch’s sinks and kitchen taps, the furniture will bear characteristics of the 270-year old brand including ceramic.

Managing director of Stomer Christoph Fughe commented: “The exciting new co-operation brings together two leading German brands with a shared product synergy and ethos.

“We are thrilled to offer retailers and designers nationally and internationally access to a new design platform, with unique product and marketing benefits.”

Head of brand licensing at Villeroy & Boch David Jakob sffrf:“Discerning customers want high-quality brand products, especially in the kitchen – and that applies to technical features as well as furniture.”

He continued: “The new kitchen furniture expands our existing sink and taps portfolio and offers customers a comprehensive solution for kitchens.”

The kitchen furniture collection adds to Villeroy & Boch’s home furniture line that was launched at the beginning of the year and its licensed laminate and lighting products.

Abacus has recently been named as the national UK distributor for Villeroy & Boch bathrooms.