Villeroy & Boch Kitchens has opened a showroom in Birmingham, which is owned and operated by retailer Reehal Kitchens.
The retail company, which was established in 1983, has created a purpose-built 600 square metre site, dedicated to the brand, which features eight kitchen displays.
Director of Reehal Kitchens Harminder Reehal commented on the launch: “We are delighted to open our Villeroy & Boch showroom, offering customers the ultimate luxury choice in kitchen designs”.
It follows on from the launch of the first Villeroy & Boch Kitchen branded showroom in the UK, which is located in Cheshire.
Bodie Kelay, managing director of Euromobel which is responsible for the brand in the UK, said: “It’s great to work with the highly experienced Reehal team and celebrate 2021 with another high profile opening of a solus showroom.”
The kitchens, which are manufactured under license by German furniture manufacturer Stormer, feature Grass interior storage and are complemented by Kuppersbusch appliances..