CAD software supplier Virtual Worlds has been shortlisted in the Retail Systems Awards 2021, in the In-Store Technology of the Year category.
It’s 4D Theatre provides an immersive CAD presentation for the customers of independent kitchen and bathroom showrooms and, according to the company, has increased ATV and conversion rates.
The 4D Theatre caught the attention of the judges, as it helps retailers overcome the problem of restricted display space and provides consumers with an experience that changes their buying behaviour.
Commenting on the shortlist announcement, Virtual Worlds managing director Nathan Maclean, said: “We are very pleased to have reached the shortlist for these prestigious retail awards.
“In an industry that has a standard conversion rate set at 60%, 4D Theatre retailers are claiming conversion rates upwards of 85% and some above 95%, such is the impact of this technology in-store.
“It is giving consumers a huge incentive to visit their local independent showroom, the importance of which cannot be over-exaggerated right now.”
Virtual Worlds has reported record sales, with over 64,000 uses per month for the past 12 months.