Bathroom manufacturer VitrA has made a £35million investment into expanding its manufacturing plant in Bozuyuk, Turkey.

It has seen the addition of a production line, which has increased its sanitaryware manufacturing capacity by 1.1million units to 5.6million units a year.

According to the company, growth from European countries, including the UK, was a key factor in the factory investment.

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The project was completed in two phases and has added 40,000sqm of production space, creating close to 500 jobs.

With the addition of robotic systems to increase manufacturing capacity, VitrA aims to increase its exports by €40million.

According to the company, the VitrA brand already accounts “for more than half of all ceramic sanitaryware exported from Turkey.”

Managing director of VitrA UK Levent Giray said: “This is a significant investment for the business that demonstrates our commitment to growth throughout Europe.

“VitrA is enjoying huge success in the UK thanks to the development of products created specifically for the UK market.”

VitrA recently exhibited at designjunction in the UK to attract and target British designers, architects and specifiers.

In a speech at the opening ceremony, group chairman Bulent Eczacibasi stated: “We’ve created a whole new production infrastructure at the new facility that blends technology and human labour.

“VitrA’s growth in international markets contributed to our decision to make this investment.

“VitrA is one of the leaders in Europe’s ceramics industry, with expertise acquired from over 60 years in the business. We’re very proud of our powerful position.”