As part of this year’s London Design Festival, VitrA London has invited creative design consultancy 2LG Studio to create an installation in its Clerkenwell showroom.

Playscape by Jordan Cluroe and Russell Whitehead – the creative duo behind 2LG studio – has been  inspired by sci-fi films and the works of French interior designer Andrée Putman.

It combines the organic shapes of VitrA’s Istanbul collection with a checkboard design made up of the brand’s curated tiles.

Sponsored Video

Quarter sawn Tulipwood

With a monochromatic structure, reminiscent of a playground slide, the centrepiece highlights the potential for creativity in the bathroom space.

“Playscape has been designed to re-imagine the way we experience our bathrooms,” says Cluroe, “as if a spacecraft has landed in the VitrA showroom from the not-too-distant future.”

“Bold, boundary-pushing and aspirational, our design speaks of futures past and takes us into new territory, showcasing the elegant organic shapes of the Istanbul collection – contrasted with the graphic impact of monochromatic tiling,” Whitehead adds.

Established in 2014 by Cluroe and Whitehead, 2LG Studio is a design practice based in South East London which works primarily in residential interiors but have also created products across lighting, print and furniture.

The duo has appeared on the revived series of the cult British interior design show, Changing Rooms, on Channel 4 in 2021 and 2022 and authored a book, Making Living Lovely – Free Your Home with Creative Design.

London Design Festival takes place from September 16-24 and VitrA London will host “Party at Playscape”, an evening event on September 19.

In addition, to coincide with Playscape, VitrA London will run a series of free virtual reality (VR) sessions on September 21.

At each session, users will be given a VR headset to explore a virtual bathroom space; from turning on a virtual tap to interacting with the latest bathroom collections from VitrA – including those featured in the “Playscape” installation.

VitrA is also taking place in the Clerkenwell Design Trail, which takes place from October 4-5, 2023.