VitrA opens shop-in-shop in London

19 Oct, 15

Notting Hill-based Nu-Line hosts VitrA shop-in-shop concept

West London-based Nu-Line opened a 90sqm VitrA shop-in-shop at its Notting Hill premises and invited interior designers, architects and developers to the launch.

Established as a merchant in 1965, it offers products which are suited to affordable housing developments, through to one-of-a kind luxury bathrooms.

The VitrA shop-in-shop area showcases the company’s latest products including its shower toilet V-Care, as well as its M-Line furniture and Istanbul range.

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Director of Nu-Line Kevin Witcomb commented: “We are at an exciting stage in our development and are delighted to be associated with VitrA. Nu-Line has a strong reputation for quality and service and VitrA’s portfolio ensures we continue to offer innovative products and versatility to our customers.”

National sales director of VitrA, Darren Paxford adds: “You really can’t pigeonhole Nu-Line as they cater for everyone, much in the same way that the VitrA brand has become known for offering versatility and choice to our customers, architects and installers. We identified that Nu-Line could service our broad range of customers and so we’re really excited to be working together.”

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