The Unified Water Label (UWL), which is administered by the Bathroom Manufacturers Association has won the Sustainability award, one of eight inaugural Breaking the Mould awards launched by Keele University.
The award was presented to Managing director of the UWL Yvonne Orgill at an awards evening hosted by award-winning TV presenter Anita Rani.
Held at the Smart Innovation Hub the evening featured performances from Spark! and the Up Men Choir, as well as a recital from Stoke-on-Trent Poet Laureate Stephen Seabridge who delivered a poem that was specially-commissioned for the awards.
The award itself was designed and made by local artist Richard Redwin using waste materials reclaimed from the Smart Innovation Hub.
Yvonne Orgill commented on the award win: “We are delighted to have won this prestigious award, which was sponsored by Cadent.
“We are proud to be part of this fantastic celebration of local business and are grateful that our innovative partnership with Keele University has enabled us to benefit from their expertise and support.”
The UWL is a voluntary scheme for bathroom brands and products across Europe to help identify water saving products, which when installed and used correctly, will deliver environmental and cost-saving benefits for consumers.
Government has recently consulted with industry and consumers about personal water use to examine how water can be saved and to set “ambitious and appropriate targets”.