Kitchen distributor Waterline now offers a benefits package, including discounts and credit terms, to retail members of trade association the Kbsa.

It follows on from the distributor becoming a corporate member of Kbsa to help support independent retailers.

Waterline will now offer a minimum credit account of £5,000 to Kbsa members, as well as discounts on selected appliance, worktop and lighting brands.

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Kbsa retailers will be offered discount on Samsung, Haier, Franke, Perrin & Perrin & Rowe, Shaws of Darwen, Hotpoint, Whirlpool, KitchenAid, Essentials, Minerva Maia, Slim and Sensio.

Sales director of Waterline Rob Taylor commented: “With Waterline’s nationwide salesforce and industry-leading knowledge of the home specialist market, we are a perfect fit for KBSA’s members.

“I am excited to see this partnership develop and confident this should help the KBSA achieve their goal of doubling their membership.”

Malcolm Scott, retail and corporate membership director of the KBSA, said: “The KBSA are delighted to welcome Waterline as a new corporate member.

“The extra support agreed on innovative brands like Samsung and Haier, alongside the easy access to leading brands like Fisher & Paykel, Franke, Rangemaster, Neff, Bosch, KitchenAid and Crown Imperial will greatly benefit our members.

“The KBSA showroom support offering which includes optional participation in the government TrustMark scheme and the associated local authority Trading Standards Approved Retailer scheme, plus easy access to a consumer credit scheme and to a consumer protection guarantee scheme, will in turn be of great benefit to Waterline’s large Crown Imperial kitchen studio customer base.

“In a rapidly changing world, Waterline has remained firmly rooted in the provision of services to the kitchen specialist sector – I look forward to working with Rob Taylor and his team.”