Managing director of Inhouse which imports Schuller, Wayne Dance has hit out at “misguided Brits” who believe they will avoid Brexit price hikes by buying British kitchens.
He stated: “At the end of the day the British kitchen is assembled with European components. It’s made of chipboard and hinges from Blum, Hafele, Salice, Grass or Hettich.
“If you’re a British manufacturer, you might have six months’ stock, so you’re not affected for six months. But then whatever the costs of the Euro against the Pound, when you come to replenish stocks, have got to be factored in somewhere.”
Dance said he is pleased Schuller charges in Euros “because if you charge in Euros you have global control of the buying price, all of the time.”
And he continued: “A lot of these competitors of ours that supply in Sterling have actually put surcharges on that have never come back off, even when the Pound has rallied.
German kitchen furniture manufacturer Schuller has recently informed UK retailers it will absorb the the manufacturing and logistics costs of Brexit in a letter to its dealer network.
However, Wayne Dance managing director of Inhouse which imports Schuller has warned: “Somewhere along the line, in the future, that absorption of costs will resurface in a price increase. It’s no different to anyone else.”
Last year, Inhouse invested £2million into new headquarters which includes training facilities and conference centre for its dealer network, as well as a retail showroom.