Which? Award for Large Household appliance brand won by Miele

"Delighted and proud to have won"

21 Jun, 19

Miele has won the Which? Award for Large Home Appliance Brand of the year at the consumer watchdog’s annual ceremony.

Miele wins Large household appliance brand Which? Award


The Which? Awards celebrate brands that offer great products and excellent services, while working to make a difference to people’s lives.

Managing director of Miele GB John Pickering comments: “We are delighted and proud to have won the coveted Which? Large Home Appliance Brand of the Year Award.”

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He continued: “The Miele philosophy is always be ‘Immer Besser’ – forever better. Everything we do is based on the premise that it will improve the lives of our customers and this award is a fantastic testament to everyone who is involved with the brand.”

Speaking about the Which? Awards chief executive Anabel Hoult said: “The Which? Awards are here to help people make better choices by shining a light on those businesses that are putting consumers first.

“This year’s winners demonstrate exactly what it means to be recommended by Which? – putting people at the heart of what they do.”

The Which? Awards ceremony was co-hosted by financial journalist and TV presenter Steph McGovern and Which? CEO Anabel Hoult.

Consumer watchdog Which? has recently been campaigning in the kitchen and bathroom sector, against retailers who use misleading discount advertisements and for appliance manufacturers to use fireproof labelling.