Whirlpool UK Appliances, parent company of Hotpoint, has announced the appointment of James Goldsmith as managing director, UK and Ireland.
He has succeeded Lena Henry who held the role, having joined the company in July 2022.
James Goldsmith brings a wealth of knowledge and experience of the domestic appliance industry to his new position, having worked for Whirlpool in various roles of increasing responsibility for over 25 years.
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Having started his career at Indesit, Goldsmith covered several positions with increasing responsibility in the commercial spaces in the regional head office in Italy and the UK.
In the UK, his previous responsibilities included both the marketing director and the commercial director roles.
In 2016 he moved to KitchenAid EMEA, based in Belgium, where the business doubled over his period as general manager for the region.
James Goldsmith, managing director, UK and Ireland, Whirlpool UK Appliances Limited, said: “I’m extremely proud to return to the UK and embark on a new challenge with the company.
“I look forward to applying the knowledge and experience that I have acquired throughout my career to build upon and further strengthen our retail relationships, drive our brands and services forward and nurture even more collaborative and engaged teamwork moving forward together”.