Wödar celebrates Premier League partnership

Hot tap brand Wödar is celebrating as Leeds United securing promotion, with sponsored player Max Wöber playing a role in the club’s campaign.

30 Apr, 25

Hot tap brand Wödar is celebrating as Leeds United securing promotion, with sponsored player Max Wöber playing a role in the club’s campaign.

Wödar sees Premier League partnership 1

Wödar announced its sponsorship of the Austrian defender earlier this year, describing the partnership as a “perfect match” thanks to the shared name, iconic umlaut, and Leeds roots, as the company is based in the city.

The promotion victory has now added a celebratory note to the collaboration.

Sponsored Video

“We couldn’t be prouder,” said Michael Sammon, managing director of Wödar and a lifelong Leeds United fan.

“This season has been all about fighting spirit, ambition and identity – qualities we see in both Max and the team, and ones we’re proud to champion through our brand.

“For Wödar to be associated with a player who’s helped bring Premier League football back to Leeds makes this sponsorship feel even more meaningful.”

The partnership was part of a wider strategy to reinforce Wödar’s connection to its home city and commitment to supporting local communities.

It also coincides with the company’s recent rebrand and product relaunch, positioning Wödar as an accessible player in the hot tap market.

“As a brand, we’re here to stand out, not just for style, but for substance,” continued Sammon.

“And if the umlaut on our name wasn’t eye-catching enough, this season certainly has been.”

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