Gino d’Acampo spearheads consumer campaign EasyTeam for Avanti launch
Zanussi launched its Avanti range of freestanding cooling appliances at Vinopolis in London, and announced marketing support with Gino D’Acampo as brand ambassador. Around 2,000 displays have been put into store, and TV Chef Gino d’Acampo is spearheading reader roadshows, as well as participating in a competition where retailers can win him to do a cookery demonstration in-store. He will also lead a social media campaign Easy Team, with 15 consumers to post stories, sharing tips on food refrigeration.
Sintered stone manufacturer Neolith has launched Calacatta Roma and Cappadocia Sunset, inspired by nature and classical architecture, and for use in kitchens or bathrooms walls, floors, in gardens or facades.
They belong to The New Classtone and Fusioncollections which interpret marble and natural stone, respectively, and boast Neolith’s antibacterial NeolEAT technology.
Inspired by Ancient Rome, Calacatta Roma (pictured top) pays homage to Italian Carrara marble, with ochre and grey veins in a white background.
While the Cappadocia region, in central Turkey, with its rock formations formed by volcanoes and underground cities, has inspired Cappadocia Sunset (pictured below).
Just like all of Neolith’s surfaces, Calacatta Roma and Cappadocia Sunset are resistant to heat and atmospheric conditions, are 100% recyclable, and do not contain added quartz to their formulation.
Mar 14, 2024
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