Zanussi Avanti refrigeration led by Gino d’Acampo
Gino d’Acampo spearheads consumer campaign EasyTeam for Avanti launch
Zanussi launched its Avanti range of freestanding cooling appliances at Vinopolis in London, and announced marketing support with Gino D’Acampo as brand ambassador. Around 2,000 displays have been put into store, and TV Chef Gino d’Acampo is spearheading reader roadshows, as well as participating in a competition where retailers can win him to do a cookery demonstration in-store. He will also lead a social media campaign Easy Team, with 15 consumers to post stories, sharing tips on food refrigeration.
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