Chet Singh joins Fetim Group UK from Wolseley

Parent company of Aqualux, the Fetim Group UK has appointed Chet Singh as head of digital, as part of its e-commerce strategy.

He has experience of digital marketing communications across B2B and B2C and has worked in a range of industries including travel, fitness, flooring and plumbing.

Singh has joined the Fetim Group UK from Wolseley, owner of Plumb Centre and distributor BCG and commented on his new position “. I am working closely with sales, marketing, customer service and operations to adopt digital transformation throughout the organisation which will deliver real benefits to the business and our customers.

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“We want to make it as easy and seamless as possible for our customers to order from us, and to ensure they have access to the latest product information whether it is pricing, specification, technical details or availability.”

He continued: “ The shift in consumer behaviour online is not only B2C but B2B and the pace is relentless. Successful online businesses are operationally and logistically set up to provide a service with speed, on time delivery and provide an aftercare service second to none. Referral and loyalty is key where you have competitive crowded marketplace, so identifiable USPs is crucial.”

Singh pointed out the popularity of click and collect, which has been seen in the financial results of John Lewis, Argos and Currys.

He added: “At Fetim UK our aim is to adopt solutions that can react to market conditions very quickly with our partner network.”

sales & marketing director of Fetim UK, Mike Jones said “Chet brings both enthusiasm and expertise to our company and we are confident he can help us deliver our ambitious growth strategy which involves a sustainable and dynamic e-commerce platform that will not only help serve our customer more efficiently but will help drive traffic through our website and digital campaigns”