Donald Shepherd has an agency background

Beko has appointed Donald Shepherd as its marketing director, who will be responsible for leading the marketing team across the company’s five brands; Beko, Grundig, Leisure, Blomberg and Flavel.

Shepherd brings 14 years’ of agency experience to the role, where he worked across a range of brands including, Hilton Worldwide, LivingWell Health Clubs and Guerlain Spa.

Managing director at Beko Teresa Arbuckle, commented on Shepherd’s appointment: “It really is an ideal time for Donald to join us and the home appliance industry. This year we’re celebrating Beko’s 25th anniversary in the UK, have recently launched our new television advertising campaign ‘Life Changes’ and also just announced our first brand ambassador for Leisure range cookers, Dan Doherty.

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“Our marketing activity for the second half of the year is now well underway, and Donald will be key in ensuring that we continue to engage both consumers and our retail partners in 2016 and beyond. We’re delighted to welcome him to our team.”

Donald Shepherd, newly-appointed marketing director at Beko continued: “Beko has always stood out in the home appliance industry and the role of marketing has become more important than ever. I’m excited by the opportunity ahead, especially as the sector evolves with more advanced technological features being developed and premium, Smart Connected appliances become more common in UK households. It genuinely is a fantastic time to join the Beko team.”