Caple welcomes Fiona Dancer as BDM

Fiona Dancer will be responsible for promoting and selling its portfolio of appliances, sinks and taps, kitchen and bedroom furniture

06 Nov, 20

Multi-award winning, leading appliance specialist Caple has appointed Fiona Dancer as business development manager (BDM) for Suffolk, Essex, Hertfordshire, east and parts of north London.

Caple welcomes Fiona Dancer as BDM

Dancer comes with a wealth of experience in the domestic appliance and bathroom industry.

At Caple, she will be responsible for promoting and selling its portfolio of appliances, sinks and taps, kitchen and bedroom furniture to retailers, builders’ merchants and electrical wholesalers.

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Her work will revolve around finding new business opportunities and developing strong relationships with new and existing customers.

This will include the organisation and installation of Caple displays, which can showcase a complete kitchen offering of appliances, furniture and  sinks and taps.

Fiona Dancer said: “As I’m already very much a part of the KBB industry, I’m well equipped for every challenge.

“I am looking forward to meeting existing customers who already work with the Caple brand, and new ones too, in the coming months to help them develop their businesses with access to our entire portfolio.”

Managing director of Caple Danny Lay added: “We are delighted to have a new BDM, Fiona Dancer, join the team in this part of the country.

“With her knowledge of the KBB industry, she will make a great addition to our salesforce.”

Caple launched a range of connected appliances at KBB Birmingham, earlier this year.