Premium bathroom manufacturer Geberit has expanded its UK retail team with two senior hires, Andy Card and Crina Nitura.

Area sales manager for the Midlands Andy Card and area sales manager for North London Crina Nitura

Andy Card has been appointed area sales manager for the Midlands, bringing a wealth of senior experience and industry knowledge and joining the team from Aqualisa.

He will work closely with retail partners and merchants, driving customer knowledge and bolstering Geberit’s presence across the region.

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Card commented on his role: “I’m thrilled to be joining the Geberit family. I’m looking forward to supporting retailers and distribution partners whilst working closely with customers to build key relationships.”

Geberit has also appointed Crina Nitura as area sales manager for North London.

She brings over seven years of retail management and customer-focused sales experience to the team.

On her appointment, Nitura said: “In the past 3 weeks I have never met so many enthusiastic and passionate people as I’ve met at Geberit, and I feel incredibly lucky to be on board. I can’t wait to get out there and meet the network.

“I’m hugely passionate about people and I’m looking forward to working with a great brand, getting front-of-mind for customers, retailers and key partners; providing great service and driving core product sales.”

Specification and retail sales director Raffaela De Vittorio added: “Andy and Crina have a great deal of knowledge between them and will be a real asset to our customer focused team.

“These appointments will further support our continued growth in the retail sector.”

Geberit recently revealed its latest product launches at its digital Innovation Days event, including its Geberit One and Selnova collections.