Distributor International Decorative Surfaces (IDS) has strengthened its marketing team and appointed Rob Mckechnie to the newly-created role of digital marketing manager.
Mckechnie has a wealth of experience specialising in creative digital marketing and social media.
In his new role, he will oversee IDS’s corporate site as well as those of its many decorative surfacing brands spanning worksurfaces, solid surfacing, flooring, and wall and ceiling panels.
He will also be responsible for developing strategies that span the company’s digital functions, from e-commerce to email campaigns.
Rob Mckechnie commented on his new role: “I am pleased to join the IDS marketing team and to have the opportunity to further strengthen the company’s digital portfolio.
“My aim is to create a more customer centric online experience across the business, while continuing to build upon and improve our customer communications.
“Enhancing brand awareness across our social media platforms will be another key priority.”